The effects of brand origin country and made-in country on consumers' product evaluations and purchase intention

被引：12
|
作者：
Wu Jian [1 ]
Fu, Guoqun [1 ]
机构：
[1] Peking Univ, Guanghua Sch Management, Beijing 100871, Peoples R China
来源：
FRONTIERS OF BUSINESS RESEARCH IN CHINA | 2007年 / 1卷 / 03期
基金：
中国国家自然科学基金;
关键词：
brand origin country; made-in country; product evaluation; purchase intention;
D O I：
10.1007/s11782-007-0019-7
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This research explores the different effects of brand origin country and made-in country on consumers' product evaluations and purchase intention. It is found that made-in cues have significant impacts on quality evaluation while brand origin cues influence purchase intention more prominently. Product quality is perceived lower when a brand from developed country is manufactured in developing countries, however, this may not affect consumers' purchase intentions.
引用
收藏
页码：333 / 350
页数：18
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