THE SUCCESS OF HIGH-TECHNOLOGY FIRMS - EARLY TECHNOLOGICAL AND MARKETING INFLUENCES

被引：13
|
作者：
ROBERTS, EB
机构：
来源：
INTERFACES | 1992年 / 22卷 / 04期
关键词：
D O I：
10.1287/inte.22.4.3
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The success of high-technology companies depends upon many factors, among them technological and marketing influences at or soon after company founding. For a sample of newly founded companies in the Greater Boston area, rapid transfer of technology from an advanced technology-based "incubating organization," an initial focus upon product development and manufacture, visible marketing organization and practices, and accurate understanding of customer needs and competition are apparent among the more successful.
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页码：3 / 12
页数：10
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