THE SUCCESS OF HIGH-TECHNOLOGY FIRMS - EARLY TECHNOLOGICAL AND MARKETING INFLUENCES

被引：13
|
作者：
ROBERTS, EB
机构：
来源：
INTERFACES | 1992年 / 22卷 / 04期
关键词：
D O I：
10.1287/inte.22.4.3
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The success of high-technology companies depends upon many factors, among them technological and marketing influences at or soon after company founding. For a sample of newly founded companies in the Greater Boston area, rapid transfer of technology from an advanced technology-based "incubating organization," an initial focus upon product development and manufacture, visible marketing organization and practices, and accurate understanding of customer needs and competition are apparent among the more successful.
引用
收藏
页码：3 / 12
页数：10
相关论文
共 50 条
12345