La poetica de la Nocilla: Transmedia Poetics in Agustin Fernandez Mallo's Complete Works

Moving beyond current applications of transmedia storytelling, this essay looks at the work of Spanish author Agustin Fernandez Mallo to explore how his engagement with the media landscape is both a revolution and a contribution to fundamental concepts in contemporary literature such as authorship and narrative structure. On the one hand, transmedia storytelling provides a structure to frame Fernandez Mallos versatile and multimedia production, exploring both the productive semiotic intermedial breakages within works, as well as analyzing his complete production as a whole: one single poetic "work" encapsulated into a transmedia universe composed of multiple autonomous narratives. On the other, the fictionalization of his Author function as a parodied metafictional object within this transmedia universe can shed some light on the role of the writer within a larger network of media convergence and neoliberal enterprises.