DIRECT DISTRIBUTION OF ORGANIC PRODUCE - SUSTAINABLE FOOD-PRODUCTION IN INDUSTRIALIZED COUNTRIES

There is growing interest in local organic food nowadays, prompted by concerns about health, care of the environment and excessive transportation and packaging of produce, But conventional marketing systems are not really able to cater for such demands, because they operate on too large a scale, In recent years a solution to the problem has appeared: direct links between growers and consumers, within the same local area. Some of these are growing rapidly, opening up exciting possibilities for the development of sustainable food production and marketing, and for building new links between cities and the countryside.