MARKETING PROFESSIONAL SERVICES

被引：44

作者：

KOTLER, P

CONNOR, RA

机构：

[1] NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,EVANSTON,IL 60201

[2] PROFESS SERV MKT,SPRINGFIELD,VA

来源：

JOURNAL OF MARKETING | 1977年 / 41卷 / 01期

关键词：

D O I：

10.2307/1250494

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：71 / 76

页数：6

共 50 条

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