MARKETING PROFESSIONAL SERVICES

被引：44

作者：

KOTLER, P

CONNOR, RA

机构：

[1] NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,EVANSTON,IL 60201

[2] PROFESS SERV MKT,SPRINGFIELD,VA

来源：

关键词：

D O I：

10.2307/1250494

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：71 / 76

页数：6

共 50 条

[1] Marketing professional services
Hoffman, S
[J]. JOURNAL OF PROFESSIONAL NURSING, 1997, 13 (02) : 67 - 67
[2] MARKETING PROFESSIONAL SERVICES
CARTER, WK
LINDGREN, JH
[J]. BUSINESS, 1981, 31 (05): : 9 - 13
[3] Professional Services Marketing
Reynoso, Javier
[J]. JOURNAL OF SERVICE MANAGEMENT, 2010, 21 (05) : 727 - 728
[4] THE MARKETING OF PROFESSIONAL SERVICES
Mocanu, Mihaela
Roman, Aureliana-Geta
Roman, Costantin
[J]. BUSINESS EXCELLENCE CHALLENGES DURING THE ECONOMIC CRISIS, VOL 2, 2012, : 6 - 9
[5] MARKETING PROFESSIONAL SERVICES
TURNER, EB
[J]. JOURNAL OF MARKETING, 1969, 33 (04) : 56 - 61
[6] MARKETING OF PROFESSIONAL SERVICES - WILSON,A
MAHLER, WR
[J]. PERSONNEL PSYCHOLOGY, 1973, 26 (02) : 320 - 321
[7] MARKETING THE PROFESSIONAL SERVICES OF THE DIETITIAN
EISENBERG, JG
[J]. JOURNAL OF THE CANADIAN DIETETIC ASSOCIATION-REVUE DE L ASSOCIATION CANADIENNE DES DIETETISTES, 1986, 47 (02): : 92 - 95
[8] EFFECTIVE MARKETING FOR PROFESSIONAL SERVICES
BLOOM, PN
[J]. HARVARD BUSINESS REVIEW, 1984, 62 (05) : 102 - 110
[9] MARKETING OF PROFESSIONAL SERVICES - WILSON,A
ELLIOTT, AH
[J]. JOURNAL OF THE MARKET RESEARCH SOCIETY, 1973, 15 (01): : 59 - 60
[10] MARKETING OF PROFESSIONAL SERVICES - WILSON,A
不详
[J]. DATA PROCESSING, 1973, 15 (05): : 365 - 365