EMPIRICAL STUDY OF ALLIANCE STRATEGIES IMPLEMENTED IN THE MEXICAN INSURANCE INDUSTRY

The study object of this research in insurance companies in Mexico, is the search for evidence empirical relationship strategies Information Technology and Communications (ICTS), strategies for partnerships and synergies in the companies in the insurance sector Mexico. For this, an empirical study of cross-sectional descriptive, providing a snapshot of the key variables and relationships in a moment. For the measurement using a structured instrument and measure the perception of managers on the variables studied. The results show significant partnership strategies on business alliances and channels of distribution through the banking and internet use.