WHY A MARKETING-RESEARCH CODE OF ETHICS

被引：12

作者：

TWEDT, DW

机构：

来源：

JOURNAL OF MARKETING | 1963年 / 27卷 / 04期

关键词：

D O I：

10.2307/1248645

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：48 / 50

页数：3

共 50 条

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BEZILLA, R
HAYNES, JB
ELLIOTT, C
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[2] SOME ASPECTS OF ETHICS IN MARKETING-RESEARCH
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[3] ORGANIZATIONAL DIMENSIONS OF MARKETING-RESEARCH ETHICS
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FERRELL, OC
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[4] ETHICS - EVERYDAY CHOICES IN MARKETING-RESEARCH
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[5] WHY NOT PROMOTE THE MARKETING-RESEARCH MANAGER
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[J]. JOURNAL OF MARKETING, 1959, 23 (03): : 253 - 256
[6] MARKETING-RESEARCH
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[9] MARKETING-RESEARCH
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[10] ATTITUDES OF MARKETING PROFESSIONALS TOWARD ETHICS IN MARKETING-RESEARCH - A CROSS NATIONAL COMPARISON
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[J]. JOURNAL OF BUSINESS ETHICS, 1990, 9 (01) : 45 - 53