PLAYING IT SAFE IN NEW-PRODUCT DECISIONS

被引：0
|
作者：
ROTHBERG, RR [1 ]
机构：
[1] RUTGERS STATE UNIV,GRAD SCH BUSINESS ADM,NEW BRUNSWICK,NJ 08903
来源：
SAM ADVANCED MANAGEMENT JOURNAL | 1975年 / 40卷 / 04期
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：11 / 19
页数：9
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