PLAYING IT SAFE IN NEW-PRODUCT DECISIONS

被引：0

作者：

ROTHBERG, RR ^{[1
]}

机构：

[1] RUTGERS STATE UNIV,GRAD SCH BUSINESS ADM,NEW BRUNSWICK,NJ 08903

来源：

SAM ADVANCED MANAGEMENT JOURNAL | 1975年 / 40卷 / 04期

关键词：

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：11 / 19

页数：9

共 50 条

[1] NEW-PRODUCT DECISIONS - PESSEMIER,EA
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[J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (04) : 408 - 408
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