The Museum is the World: Intervention in the City and Strangeness of Everyday Life in Urban Streams

This paper is based on an artistic intervention in the city. It discusses the issue of urban fixed and flows through the concept of strangeness. The notion of strangeness is shifted from aesthetics, redefined by psychoanalysis and tourism. The theoretical and analytical device is the speech analysis that contemplates the idea of a language structured subject who is challenged by the ideology at a class society's inequality. What stands out in the city is not what it is seen, but how it is seen, moving away from the positivist idea that tries to fix a meaning for language/work. The idea of a grand and consumerist mass tourism is antagonistic. The theoretical bases, that support these public policies, propose the joint, even being tense, regarding local and global experiences among residents and visitors. They are opposed to the artificial production of entertainment, only for tourists, seeking to expand the concept of hospitality through heterogeneity and deconstruction of urban spaces.