MARKETING AND MANAGING THE OTHER

被引：0
|
作者：
Figueira, Dorothy [1 ]
机构：
[1] Univ Georgia, Athens, GA 30602 USA
来源：
CANADIAN REVIEW OF COMPARATIVE LITERATURE-REVUE CANADIENNE DE LITTERATURE COMPAREE | 2008年 / 35卷 / 03期
关键词：
D O I：
暂无
中图分类号：
I [文学];
学科分类号：
05 ;
摘要：
引用
下载
收藏
页码：179 / 191
页数：13
相关论文
共 50 条
  • [31] Marketing mistruths and other lies
    不详
    EDN, 2002, 47 (08) : 38 - 38
  • [32] Dynamically Managing a Profitable Email Marketing Program
    Zhang, Xi
    Kumar, V.
    Cosguner, Koray
    JOURNAL OF MARKETING RESEARCH, 2017, 54 (06) : 851 - 866
  • [33] MANAGING CONSUMER AND INDUSTRIAL MARKETING SYSTEMS IN JAPAN
    TSURUMI, Y
    SLOAN MANAGEMENT REVIEW, 1982, 24 (01): : 41 - 50
  • [34] Managing media and advertising change with integrated marketing
    Calder, BJ
    Malthouse, EC
    JOURNAL OF ADVERTISING RESEARCH, 2005, 45 (04) : 356 - 361
  • [35] MANAGING FOR MEDIA ANARCHY: A CORPORATE MARKETING PERSPECTIVE
    Bruce, Margaret
    Solomon, Michael
    JOURNAL OF MARKETING THEORY AND PRACTICE, 2013, 21 (03) : 307 - 318
  • [36] Managing relationship marketing in the food service industry
    Firdaus, Abdullah
    Kanyan, Agnes
    MARKETING INTELLIGENCE & PLANNING, 2014, 32 (03) : 293 - +
  • [37] MANAGING THE R-AND-D-MARKETING INTERFACE
    GUPTA, AK
    RAJ, SP
    WILEMON, D
    RESEARCH MANAGEMENT, 1987, 30 (02): : 38 - 43
  • [38] MANAGING A BRAND IMAGE THROUGH BOUNDARYLESS MARKETING
    Hornet, Raluca Dania
    BUSINESS EXCELLENCE, 2006, : 180 - 183
  • [39] Managing Underwriters and the Marketing of Seasoned Equity Offerings
    Huang, Rongbing
    Zhang, Donghang
    JOURNAL OF FINANCIAL AND QUANTITATIVE ANALYSIS, 2011, 46 (01) : 141 - 170
  • [40] Managing disruptive external forces in international marketing
    Jeong, Insik
    Jean, Ruey-Jer Bryan
    Kim, Daekwan
    Samiee, Saeed
    INTERNATIONAL MARKETING REVIEW, 2023, 40 (05) : 936 - 956
12345