Online CSR Communication - The case of the Catalan Meat Industry

被引：0

作者：

Aramayo Garcia, Alejandra ^{[1
,2
]}

Arimany Serrat, Nuria ^{[3
,4
]}

de Uribe-Salazar Gil, Clara Eugenia ^{[2
,5
]}

Sabata Aliberch, Anna ^{[2
,6
,7
]}

机构：

[1] Univ Barcelona, Econ, Barcelona, Spain

[2] Univ Cent Catalunya, Univ Vic, Vic, Spain

[3] Univ Cent Catalunya Uvic UCC, Univ Vic, Vic, Spain

[4] Uvic UCC, Emprendimiento & Innovac, Vic, Spain

[5] Univ Alicante, Community Management & Direcc Redes Sociales, Alicante, Spain

[6] Univ Cent Catalunya, Univ Vic, Vic, Spain

[7] Empren Uvic UCC, Vic, Spain

来源：

OBRA DIGITAL-REVISTA DE COMUNICACION | 2014年 / 07期

关键词：

Corporate communication; Corporate Social Responsibility; Meat Industry; Catalonia; Website; stakeholders;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

In recent years, best practices in CSR (Corporate Social Responsibility) focusing on corporate sustainability have become increasingly important. Communication is an intrinsic part of CSR, making dialogue with stakeholders possible; but it is not always effective. The objective of this study is to analyse and assess Catalan meat companies' management of CSR online communication by looking at web analysis variables for the CSR-related information that is made available on their corporate websites.

引用

页码：27 / 46

页数：20

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