PSYCHOLOGICAL FACTORS OF MASS MEDIA INFLUENCE ON THE FORMATION OF CONTEMPORARY YOUTH'S PERSONALITY

Thearticledealswiththemassmediainfluenceonthecontemporarystudent'smindandformationoftheirpersonality traits. Defined rating of various media resources, programs and information that students prefer. The research of the problem of Internet addiction is presented. The anxiety, aggression, adaptability and frustration levels of the Internet-addicted and common web users are compared. The correlation between the level of students' Internet dependence and the development of their communication skills, self-esteem, reactive and trait anxiety is defined. The peculiarities of the youth's morality sphere, role models and empathy development are determined. The conclusions about the ambiguous influence of mass media on the personality's mental development and the consequent need to protect the mental health of the younger generation are made. The ways of preventing the negative impact of media on children and youth are outlined. The results of the research problem inernet addiction as a factor that affects the psyche of a young man and the formation of identity, point to feasibility of preventing this phenomenon among regular users of the network and development of recommendations. Preventing and overcoming addiction of growing up personality on the Internet as one of the most popular media should be aimed at solving the following problems: the development of communication skills; formation of self-esteem; reduce anxiety and aggression; increasing moral identity and empathy in particular. Today, raises the question about the necessity of development an information ecology that forms healthy information lifestyle of people in the social and natural environment, helping to create guidelines for the education of personality.