Media and Globalization: social deprivation of the economic effects

To reach a full and sustainable development is essential to have social aspects like prioritary referents. The base of any society is in relationships of balance that their members have between theirs. In this sense the communication meets an essential paper. When this idea is carried to whole global society, economic aspects become more relevance than social aspects creating serious imbalances. Recovering the essential principals of the globalization, taking common welfare like starting point and the human been like center, is the one way to build a society development real.