THE USE OF CLICKERS: A TEACHING INNOVATION TO INCREASE THE MOTIVATION AND TO IMPROVE LEARNING OF UNDERGRADUATE STUDENTS

The social changes appear in the contemporary society involve a specific adaptation in the university way of teaching for future experts. Therefore, a correct motivation for students is seen as one of the most significant aspects of that process to have in mind for teachers. That impulse is focused on the concept of 'learning to learn', and it is supported by the use of new technologies. The implementation of the European university needs a teaching reflection that concludes to show, what the present labor market demands: a significant learning. In this article, an innovative design is presented to show the virtual learning environmental interrelated with the use of clickers in the lecture room and as a strategy of active learning methodology. Its aim is to raise students' positive attitude towards the process of learning. It is described specifically the teaching experience applied to different groups of experimental courses for the subject of Financial Accounting in the Faculty of Business and Economics of the Complutense University of Madrid. The inquiries fulfilled by students and a reflexive experience of the teacher conclude that it is an extra tool that helps to increase the comprehension and attention in subjects; and as a result to learn better.