Willingness to Pay for Digital Contents in Japan

被引：0

作者：

Kim, Donghun ^{[1
]}

Sugai, Philip ^{[2
]}

机构：

[1] Yonsei Univ, Seoul, South Korea

[2] Int Univ Japan, Minamiuonuma, Niigata, Japan

来源：

ECONOMICS BULLETIN | 2010年 / 30卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We estimate a mixed logit demand model for the Japanese digital content market and measure willingness to pay for service attributes. We find that the willingness to pay for an extra unit of service quality ranges from 62 Yen to 83 Yen per month. Meanwhile, the switching cost, a measure of disutility from switching to other service providers is estimated as 340 Yen ($3) per month, which is approximately the same as the current monthly subscription fee.

引用

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页码：1745 / 1752

页数：8

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