ECONOMIC EMPOWERMENT OF COMMUNITIES THROUGH TOURISM: A PRO-POOR TOURISM VALUE CHAIN APPROACH

A number of constraints continue to limit participation of the local people to tourism and travel activities in the less and developing countries. Addressing such constraints has over time formed the focus of development paradigms in these countries. This paper uses analytical literature review for identifying the appropriate strategies promoting host community participation and the benefits of tourism development by giving particular emphasis on less and developing countries. Specifically, the paper critiques pro-poor tourism (PPT) and tourism value chain (TVC) approaches, in view of their feasibility for ensuring that tourism benefits the poor within the host community. By demonstrating their inherent limitations and strengths as models for empowering poor communities, the paper proposes an integrated model -Pro-Poor Tourism Value Chain-that integrates the strengths of both PPT and TVC approaches into a single framework. This framework would find important policy and practical application in enhancing economic participation of host communities in tourism. To realise this goal, the paper recommends mapping of appropriate TVC nodes, identification of intervention strategies for increasing benefits arising to those already participating in the TVC, and developing capacity of those not involved through pro-poor affirmative initiatives.