NEWPROD - DESIGN AND IMPLEMENTATION OF A NEW PRODUCT MODEL

被引：17
|
作者：
ASSMUS, G [1 ]
机构：
[1] DARTMOUTH COLL, AMOS TUCK SCH, HANOVER, NH 03755 USA
来源：
JOURNAL OF MARKETING | 1975年 / 39卷 / 01期
关键词：
D O I：
10.2307/1250798
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：16 / 23
页数：8
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