THE COMPONENTS OF RISK IN NEW PRODUCT DEVELOPMENT - PROJECT NEWPROD

被引：19
|
作者：
COOPER, RG [1 ]
机构：
[1] MCGILL UNIV,MONTREAL H3C 3G1,QUEBEC,CANADA
来源：
R & D MANAGEMENT | 1981年 / 11卷 / 02期
关键词：
D O I：
10.1111/j.1467-9310.1981.tb00449.x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：47 / 54
页数：8
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