ANALYTICAL KNOWLEDGE MANAGEMENT FOR TOURIST DESTINATIONS

The purpose of this study was to explore important analytical knowledge by tourist destinations. Types of knowledge are explored and examples of analytical knowledge are presented. Both qualitative and quantitative methods were used to explore and compare the important analytical knowledge by destinations. It was found that each destination type has unique environment in the managerial and marketing perspectives, and consequently, perceived important knowledge is different. Thus, efforts to create important analytical knowledge should be destination specific and the resources' allocation for the knowledge creation, storage, and reuse should consider destination-specific knowledge needs.