HOW ADVERTISING AFFECTS SALES - META-ANALYSIS OF ECONOMETRIC RESULTS

被引：288
|
作者：
ASSMUS, G [1 ]
FARLEY, JU [1 ]
LEHMANN, DR [1 ]
机构：
[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027
来源：
JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 01期
关键词：
D O I：
10.2307/3151793
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：65 / 74
页数：10
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