HOW ADVERTISING AFFECTS SALES - META-ANALYSIS OF ECONOMETRIC RESULTS

被引：288

作者：

ASSMUS, G ^{[1
]}

FARLEY, JU ^{[1
]}

LEHMANN, DR ^{[1
]}

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027

来源：

JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 01期

关键词：

D O I：

10.2307/3151793

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：65 / 74

页数：10

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