THE ANALYSIS OF THE EVOLUTION OF THE LEASING MARKET IN ROMANIA - CASE STUDY: ROMSTAL LEASING COMPANY

In the current conditions existent in Romania, financing has become a necessity for the small and medium sized enterprises and for large companies. In the last years, our country has recorded significant growths for the weight, role and contribution of leasing for the business' development and expansion. In this study we set to analyse the Romanian leasing market, the place of Romstal Leasing Company within this market, as well as the directions the company should head towards, given the present economic context. Romstal Leasing is one of the largest leasing companies in Romania, therefore, an in depth analysis of the products and the market of this company would be very relevant, giving us a whole perspective over the evolution of the Romanian leasing.