THE APPLICATION OF PATH MODELLING IN THE ANALYSIS OF CONSUMER BEHAVIOUR IN THE CULTURAL TOURISM MARKET

The aim of this article is to present consumer behaviour in the tourism market, i.e. behaviour constituting the compound effect of an individual's multistage reaction to multiple determinants, crowned with the after-feelings the consumer begins to develop at the earliest stage of a tourist trip. A satisfied tourist is one who recommends a given destination and expresses their will to return there. This paper seeks to present "path analysis" as a research tool used to analyse the determinants surrounding a tourist's intent to revisit a particular tourist destination. The results of the conducted research confirm both the usefulness of path analysis modelling and the undeniable influence of the preparation for a trip on the satisfaction gained by a cultural tourist.