CONSUMER BEHAVIOUR ANALYSIS ON THE ROMANIAN FINANCIAL MARKET

Romanian financial market has the characteristics of emerging markets and consumer behavior analysis on this market is little and unstructured researched. Consumer financial products has a different behavior in some ways, both because of the characteristics attributed to financial products and also because of influences of intrinsic nature most common of them being demographic characteristics. The research conducted is desiredto be a longitudinal analysis of consumer behavior of financial products that is based on a survey type research consists of three studies conducted in 2009-2011. It aims to highlight developments in behavior conducts during the three years, years in which the Romanian economy has recorded an important contract due to the global financial crisis.