SUCCESS IN SOCIAL MARKETING

被引：4
|
作者：
ROBIN, DP [1 ]
机构：
[1] MISSISSIPPI STATE UNIV,UNIVERSITY,MS 38677
来源：
JOURNAL OF BUSINESS RESEARCH | 1974年 / 2卷 / 03期
关键词：
D O I：
10.1016/0148-2963(74)90006-X
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：303 / 310
页数：8
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