SUCCESS IN SOCIAL MARKETING

被引：4
|
作者：
ROBIN, DP [1 ]
机构：
[1] MISSISSIPPI STATE UNIV,UNIVERSITY,MS 38677
来源：
JOURNAL OF BUSINESS RESEARCH | 1974年 / 2卷 / 03期
关键词：
D O I：
10.1016/0148-2963(74)90006-X
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：303 / 310
页数：8
相关论文
共 50 条
  • [1] Quit and Win Contests: A Social Marketing Success Story
    Lavack, Anne M.
    Watson, Lisa
    Markwart, Julie
    SOCIAL MARKETING QUARTERLY, 2007, 13 (01) : 31 - 52
  • [2] Corporate Social Marketing: Five Key Principles for Success
    Lee, Nancy R.
    SOCIAL MARKETING QUARTERLY, 2016, 22 (04) : 340 - 344
  • [3] KEY SUCCESS FACTORS IN ENTERPRISES PRACTICING SOCIAL MARKETING
    Lin, Mong-Mei
    REVISTA INTERNACIONAL DE SOCIOLOGIA, 2014, 72 : 33 - 41
  • [4] An analysis of social marketing practice: Factors associated with success
    Akbar, M. Bilal
    Garnelo-Gomez, Irene
    Ndupu, Lawrence
    Barnes, Elizabeth
    Foster, Carley
    HEALTH MARKETING QUARTERLY, 2022, 39 (04) : 356 - 376
  • [5] Use of Comforting to Enhance Social Marketing Success: A Case Study
    Forbus, Robert
    Snyder, Jason L.
    SOCIAL MARKETING QUARTERLY, 2013, 19 (02) : 97 - 109
  • [6] Creativity as the key to success—a plea for more guts in social marketing communication
    Answin Vilmar
    International Review on Public and Nonprofit Marketing, 2023, 20 : 543 - 549
  • [7] Two-stage taxonomy for measuring success in social marketing practice
    Akbar, M. Bilal
    Amoncar, Nihar
    Cateriano-Arevalo, Erik
    Lawson, Alison
    JOURNAL OF SOCIAL MARKETING, 2024, 14 (01) : 4 - 25
  • [8] INCREASING MARKETING SUCCESS
    YOUNG, WT
    WISNIEWSKI, S
    JOURNAL OF ACCOUNTANCY, 1991, 171 (01): : 59 - 62
  • [9] The secrets to marketing success
    British Dental Journal, 2013, 215 (2) : 98 - 98
  • [10] Marketing - the Key to Success
    Rasananda, S.
    III INTERNATIONAL SYMPOSIUM ON LONGAN, LYCHEE, AND OTHER FRUIT TREES IN SAPINDACEAE FAMILY, 2010, 863 : 45 - 48
12345