EFFECTS OF ODD PRICING ON PRICE RECALL

被引：86
|
作者：
SCHINDLER, RM [1 ]
WIMAN, AR [1 ]
机构：
[1] RIDER COLL,LAWRENCEVILLE,NJ 08648
来源：
JOURNAL OF BUSINESS RESEARCH | 1989年 / 19卷 / 03期
关键词：
D O I：
10.1016/0148-2963(89)90017-9
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：165 / 177
页数：13
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