BEHAVIORAL-ANALYSIS AND MEASUREMENT METHODS - MEISTER,D

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作者：

ROBERTSON, KR

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来源：

JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 03期

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D O I：

10.2307/3151492

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：307 / 308

页数：2

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