Developing a Conceptual Model of Brand Equity in the Hotel Industry Based on Aaker's Perspective

被引：18

作者：

Sun, Lucia ^{[1
]}

Ghiselli, Richard F. ^{[2
]}

机构：

[1] Oklahoma State Univ, Coll Human Environm Sci, Sch Hotel & Restaurant Adm, Stillwater, OK 74078 USA

[2] Purdue Univ, Dept Hospitality & Tourism Management, W Lafayette, IN 47907 USA

来源：

JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM | 2010年 / 11卷 / 03期

关键词：

brand equity; loyalty; awareness; association; perceived quality;

D O I：

10.1080/1528008X.2010.483417

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines the relationship among the components of customer-based brand equity in the U.S. lodging industry. Based on Aaker's assumption that the dimensions of brand equity have causal interrelationships and heighten the significance of their dependency on each other, twelve hypotheses were tested. A sample of travelers in a midwestern city in the U.S. was used. The results indicate that perceived quality is the strongest predictor when determining brand equity in the hotel industry.

引用

页码：147 / 161

页数：15

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