The Opinion Leaders

This article analyzes the new models of social aristocracy which emerge from the immanent flow of society. This society has denied the social function of traditional aristocracies and aspires to be guided by egalitarian principles. However, it cannot disregard the impulses generated by the market selection process and supplies the media with new aristocracies and procedures which are exploited commercially. These overlap with the traditional ones. However, the result is not that there are no aristocracies, but that both traditional aristocracies and renewed aristocratic forms have ceased to perform a social function, although, or precisely because they are able to perpetuate thanks to this lack.