Research on Urban Tourism Image Positioning: A Case Study of Dengfeng in Henan Province

被引：0
|
作者：
Tian Dajiang [1 ,2 ,3 ]
Liu Jiaming [1 ]
Li Shanshi [1 ,2 ]
Wang Run [1 ,2 ]
机构：
[1] Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Beijing 100101, Peoples R China
[2] Chinese Acad Sci, Grad Univ, Beijing 100039, Peoples R China
[3] Univ Int Business & Econ, Sch Informat Technol & Management, Beijing 100029, Peoples R China
来源：
CHINESE JOURNAL OF POPULATION RESOURCES AND ENVIRONMENT | 2012年 / 10卷 / 04期
关键词：
urban tourism; image positioning; Dengfeng; methods of image consultation;
D O I：
10.1080/10042857.2012.10685106
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
Aiming at facilitating the research of urban tourism image positioning, this paper summarizes the domestic and abroad theories on urban tourism image and analyzes its significance for cities. With Dengfeng as an example, its goal is to boost development of Dengfeng tourism, which is an excellent tourism city in China. This paper presents its current urban tourism developing situation, positions its tourism image, concludes the plan of image brand and proposes promotional slogans based on the analysis of Dengfeng tourism local features, its core elements and perceptions of visitors.
引用
收藏
页码：35 / 38
页数：4
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