Research on Urban Tourism Image Positioning:A Case Study of Dengfeng in Henan Province

被引：0
|
作者：
Tian Dajiang [1 ,2 ,3 ]
Liu Jiaming [1 ]
Li Shanshi [1 ,2 ]
Wang Run [1 ,2 ]
机构：
[1] Institute of Geographic Sciences and Natural Resources Research,CAS
[2] Graduate University of Chinese Academy of Sciences
[3] School of Information Technology & Management,University of International Business and Economics
来源：
Chinese Journal of Population,Resources and Environment | 2012年 / 04期
关键词：
urban tourism; image positioning; Dengfeng; methods of image consultation;
D O I：
暂无
中图分类号：
F299.27 [地方城市经济];
学科分类号：
1204 ;
摘要：
Aiming at facilitating the research of urban tourism image positioning,this paper summarizes the domestic and abroad theories on urban tourism image and analyzes its significance for cities.With Dengfeng as an example,its goal is to boost development of Dengfeng tourism,which is an excellent tourism city in China.This paper presents its current urban tourism developing situation,positions its tourism image,concludes the plan of image brand and proposes promotional slogans based on the analysis of Dengfeng tourism local features,its core elements and perceptions of visitors.
引用
收藏
页码：35 / 38
页数：4
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