MEDIA - PRODUCT CLASS INVESTIGATION OF INNOVATORS AND OPINION LEADERS

被引：1
|
作者：
BRUNO, AV
HUSTAD, TP
机构：
[1] UNIV SANTA CLARA,SANTA CLARA,CA 95053
[2] YORK UNIV,DOWNSVIEW M3J 1P3,ONTARIO,CANADA
来源：
JOURNAL OF BUSINESS RESEARCH | 1975年 / 3卷 / 04期
关键词：
D O I：
10.1016/0148-2963(75)90014-4
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：335 / 344
页数：10
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