THE ROLE OF MARKETING IN MATERIAL REQUIREMENTS PLANNING SYSTEMS

被引：3
|
作者：
ORMSBY, JG
TINSLEY, DB
机构：
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1991年 / 20卷 / 01期
关键词：
D O I：
10.1016/0019-8501(91)90043-F
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Integrated material requirements planning/distribution resource planning (MRP/DRP) systems play a crucial role in today's manufacturing enterprises, providing valuable information to both marketing and manufacturing managers. This article highlights how marketing judgments play a primary role in product allocation decisions from an MRP/DRP system, and how the results can be beneficial for manufacturing, marketing, and the organization as a whole. © 1991.
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页码：67 / 72
页数：6
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