Neuromarketing: Exploring the Brain of the Consumer

被引：1
|
作者：
Laroche, Michel [1 ]
Richard, Marie-Odile [2 ]
机构：
[1] Concordia Univ, John Molson Sch Business, Dept Mkt, MB-13-237,1455 Maisonneuve West, Montreal, PQ H3G 1M8, Canada
[2] Univ Montreal, Montreal, PQ, Canada
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2011年 / 11卷 / 04期
关键词：
D O I：
10.1016/j.jretconser.2010.12.009
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：378 / 379
页数：2
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