NEGATIVE POLITICAL ADVERTISING - SOME EMPIRICAL-FINDINGS

被引：141

|

作者：

MERRITT, S

机构：

来源：

JOURNAL OF ADVERTISING | 1984年 / 13卷 / 03期

关键词：

D O I：

10.1080/00913367.1984.10672899

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：27 / 38

页数：12

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