NEGATIVE POLITICAL ADVERTISING - SOME EMPIRICAL-FINDINGS

被引：141

|

作者：

MERRITT, S

机构：

来源：

JOURNAL OF ADVERTISING | 1984年 / 13卷 / 03期

关键词：

D O I：

10.1080/00913367.1984.10672899

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：27 / 38

页数：12

相关论文

共 50 条

[1] PRICE SENSITIVITY AND TELEVISION ADVERTISING EXPOSURES - SOME EMPIRICAL-FINDINGS
KANETKAR, V
WEINBERG, CB
WEISS, DL
[J]. MARKETING SCIENCE, 1992, 11 (04) : 359 - 371
[2] GENDER AND AGGRESSION - SOME EMPIRICAL-FINDINGS
BAUMGARTNER, F
[J]. STUDIA PSYCHOLOGICA, 1993, 35 (4-5) : 390 - 392
[3] AIRLINE SAFETY - SOME EMPIRICAL-FINDINGS
BARNETT, A
ABRAHAM, M
SCHIMMEL, V
[J]. MANAGEMENT SCIENCE, 1979, 25 (11) : 1045 - 1056
[4] SATISFACTION WITH BOOKS, SOME EMPIRICAL-FINDINGS
KAMPHUIS, J
[J]. POETICS, 1991, 20 (5-6) : 471 - 485
[5] THE RATIONALITY OF ADVERTISING DECISIONS - CONCEPTUAL ISSUES AND SOME EMPIRICAL-FINDINGS FROM A NORWEGIAN STUDY
HELGESEN, T
[J]. JOURNAL OF ADVERTISING RESEARCH, 1992, 32 (06) : 22 - 30
[6] OCCUPATIONAL LOCKING-IN - SOME EMPIRICAL-FINDINGS
BURKE, RJ
WEIR, T
[J]. JOURNAL OF SOCIAL PSYCHOLOGY, 1982, 118 (02): : 177 - 185
[7] EQUIPMENT DEDICATION AND AUTOMATION - SOME EMPIRICAL-FINDINGS
MATTHEWS, JP
FOO, ST
[J]. OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 1991, 19 (05): : 475 - 484
[8] DEMAND FOR ELECTRICITY IN NIGERIA - SOME EMPIRICAL-FINDINGS
UBOGU, RE
[J]. SOCIO-ECONOMIC PLANNING SCIENCES, 1985, 19 (05) : 331 - 337
[9] THE RENT CONTROL CHOICE - SOME EMPIRICAL-FINDINGS
KOCHANOWSKI, P
[J]. POLICY ANALYSIS, 1980, 6 (02): : 171 - 186
[10] SOME EMPIRICAL-FINDINGS ON THE RIGHT TO REFUSE TREATMENT
CARTER, JH
[J]. NORTH CAROLINA MEDICAL JOURNAL, 1983, 44 (03) : 108 - &

← 1 2 3 4 5 →