Consumers' Approach towards High Involvement Products and Low Involvement Products: A Study of Buying Behaviour in Vadodara

被引：0
|
作者：
Sandhe, Ashutosh A. [1 ]
机构：
[1] TeamLease Skills Univ, Management, Vadodara, India
来源：
PACIFIC BUSINESS REVIEW INTERNATIONAL | 2014年 / 7卷 / 05期
关键词：
High involvement; Low involvement; Payment mode; Shopping mode; Affective link; Search & information processing; Social interaction; social relevance;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
A research was conducted in Vadodara, Gujarat, India to study the psychology of people while purchasing cheap products as compared to costly products. As a result, two representative products were selected and buying behavior of respondents was studied towards these two products. It was found that the mental process for both the products is quite different.
引用
收藏
页码：75 / 85
页数：11
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