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EEG ACTIVITY AND THE PROCESSING OF TELEVISION COMMERCIALS
被引:32
|
作者
:
ROTHSCHILD, ML
论文数:
0
引用数:
0
h-index:
0
ROTHSCHILD, ML
THORSON, E
论文数:
0
引用数:
0
h-index:
0
THORSON, E
REEVES, B
论文数:
0
引用数:
0
h-index:
0
REEVES, B
HIRSCH, JE
论文数:
0
引用数:
0
h-index:
0
HIRSCH, JE
GOLDSTEIN, R
论文数:
0
引用数:
0
h-index:
0
GOLDSTEIN, R
机构
:
来源
:
COMMUNICATION RESEARCH
|
1986年
/ 13卷
/ 02期
关键词
:
D O I
:
10.1177/009365086013002003
中图分类号
:
G2 [信息与知识传播];
学科分类号
:
05 ;
0503 ;
摘要
:
引用
收藏
页码:182 / 220
页数:39
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