Advertising company. Manage and undertake advertising

被引：0

作者：

Ramos-Serrano, Marina ^{[1
]}

机构：

[1] Univ Seville, Seville, Spain

来源：

REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION | 2018年 / 9卷 / 01期

关键词：

Advertising agency; advertising company; Business administration;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This book is not only a basic handbook to teach how to manage advertising companies, but it is also, at the same time, a practical guide for entrepreneurs and professionals in the advertising sector.

引用

页码：501 / 503

页数：3

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