AIEST 2006 - Report on Workshop 3: Marketing Tactics

被引：1
|
作者：
Du Cluzeau, Claude Origet [1 ]
机构：
[1] COC Conseil, 9 Ave Ducis, Rueil Malmaison, France
来源：
TOURISM REVIEW | 2006年 / 61卷 / 03期
关键词：
D O I：
10.1108/eb058480
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
A tactic can be considered as a way to implement a strategy and fulfil its objectives; in terms of marketing, it is an actual fact of promotion, pricing, branding or distribution, meant to bring to reality the pursued goals. © 2006, Emerald Group Publishing Limited
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收藏
页码：35 / 35
页数：1
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