AAUP Marketing to Libraries Workshop: A report

被引：0

作者：

Jones, DH

机构：

来源：

LIBRARY ACQUISITIONS-PRACTICE AND THEORY | 1997年 / 21卷 / 03期

关键词：

D O I：

10.1016/S0364-6408(97)00043-4

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

引用

页码：237 / 238

页数：2

共 50 条

[1] Report of the marketing services workshop
Scovil, C
[J]. CANADIAN JOURNAL OF AGRICULTURAL ECONOMICS-REVUE CANADIENNE D ECONOMIE RURALE, 1995, 43 (04): : 649 - 650
[2] AAUP + REPORT ON RACE
不详
[J]. SCIENCE, 1964, 145 (363) : 990 - &
[3] STRENGTHS OF AAUP - BICENTENNIAL REPORT
VANALSTYNE, W
[J]. AAUP BULLETIN-AMERICAN ASSOCIATION OF UNIVERSITY PROFESSORS, 1976, 62 (02): : 135 - 140
[4] AIEST 2006 - Report on Workshop 3: Marketing Tactics
Du Cluzeau, Claude Origet
[J]. TOURISM REVIEW, 2006, 61 (03) : 35 - 35
[5] WORKSHOP ON MARKETING
STEIN, JA
[J]. CEREAL SCIENCE TODAY, 1970, 15 (09): : 302 - &
[6] Advertising and Marketing in companies, school libraries and institutional libraries: the underestimation and underutilization of marketing, digital marketing and neuromarketing in libraries
de Lima, Alan Freire
de Lima, Arlete Freire
Fofonca, Eduardo
Lopes, Gabriel Cesar Dias
[J]. REVISTA DE GESTAO E SECRETARIADO-GESEC, 2023, 14 (04): : 5309 - 5330
[7] Europe's national libraries in line: a report of the Gabriel Workshop 1997
De Niet, M
[J]. PROGRAM-ELECTRONIC LIBRARY AND INFORMATION SYSTEMS, 1998, 32 (03) : 303 - 311
[8] REPORT OF THE SELF-SURVEY COMMITTEE OF THE AAUP
不详
[J]. AAUP BULLETIN-AMERICAN ASSOCIATION OF UNIVERSITY PROFESSORS, 1965, 51 (02): : 103 - 209
[9] MARKETING TO LIBRARIES IS NO GIMMICK
FIALKOFF, F
[J]. LIBRARY JOURNAL, 1994, 119 (19) : 54 - 54
[10] The mutations of marketing and libraries
Ratzek, Wolfgang
[J]. IFLA JOURNAL-INTERNATIONAL FEDERATION OF LIBRARY ASSOCIATIONS, 2011, 37 (02): : 139 - 151

← 1 2 3 4 5 →