THE THEORY OF REASONED ACTION APPLIED TO COUPON USAGE

被引：377
|
作者：
SHIMP, TA [1 ]
KAVAS, A [1 ]
机构：
[1] AGEAN UNIV, DEPT FOOD ENGN, IZMIR, TURKEY
来源：
JOURNAL OF CONSUMER RESEARCH | 1984年 / 11卷 / 03期
关键词：
D O I：
10.1086/209015
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：795 / 809
页数：15
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