BIG BUSINESS BLUNDERS - MISTAKES IN MULTINATIONAL MARKETING - RICKS,DA

被引:0
|
作者
ERICKSON, LG
机构
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:136 / 136
页数:1
相关论文
共 35 条
  • [21] Marketing and Business Decision Making Models of Commercial Banks under the Background of Big Data
    Zhao, Jun
    [J]. PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET, 2016, : 133 - 137
  • [22] Business Intelligence and Marketing Insights in an Era of Big Data: The Q-sorting Approach
    Kim, Ki Youn
    [J]. KSII TRANSACTIONS ON INTERNET AND INFORMATION SYSTEMS, 2014, 8 (02): : 567 - 582
  • [23] Determinants of the adoption of big data analytics in business consulting service: a survey of multinational and indigenous consulting firms
    Oyewo, Babajide
    Obanor, Alero
    Iwuanyanwu, Chinwe
    [J]. TRANSNATIONAL CORPORATIONS REVIEW, 2023, 15 (02)
  • [24] Impact of Big Five Model on Leadership Initiation in Critical Business Environment Among Marketing Executives
    Miralam, Mohammad Saleh
    Ali, Nasir
    Jeet, Vikram
    [J]. JOURNAL OF ASIAN FINANCE ECONOMICS AND BUSINESS, 2020, 7 (11): : 507 - 517
  • [25] Digital loyalty card "big data' and small business marketing: Formal versus informal or complementary?
    Donnelly, Christina
    Simmons, Geoff
    Armstrong, Gillian
    Fearne, Andrew
    [J]. INTERNATIONAL SMALL BUSINESS JOURNAL-RESEARCHING ENTREPRENEURSHIP, 2015, 33 (04): : 422 - 442
  • [26] How Big Business Can Save the Climate Multinational Corporations Can Succeed Where Governments Have Failed
    Patchell, Jerry
    Hayter, Roger
    [J]. FOREIGN AFFAIRS, 2013, 92 (05) : 17 - 22
  • [27] The combination between Big Data and Marketing Strategies to gain valuable Business Insights for better Production Success
    Saidali, Jihad
    Rahich, Hassane
    Tabaa, Yassine
    Medouri, Abdellatif
    [J]. 12TH INTERNATIONAL CONFERENCE INTERDISCIPLINARITY IN ENGINEERING (INTER-ENG 2018), 2019, 32 : 1017 - 1023
  • [28] Guerrilla Marketing: Easy and inexpensive strategies for making big profits from your small business.
    Turner, Stephen
    [J]. LIBRARY JOURNAL, 2007, 132 (07) : 100 - 100
  • [29] Electrical imperialism or multinational cooperation? The role of big business in supplying light and power to St. Petersburg before 1917
    Myllyntaus, T
    [J]. BUSINESS AND ECONOMIC HISTORY, VOL 26, NO 2 - 1997, 1997, : 540 - 549
  • [30] RETRACTED: Agricultural business and product marketing effected by using big data analysis in smart agriculture (Retracted Article)
    Huang, Chao
    Chen, Yaling
    [J]. ACTA AGRICULTURAE SCANDINAVICA SECTION B-SOIL AND PLANT SCIENCE, 2021, 71 (09): : 980 - 991