ADVERTISEMENT READERSHIP AND BUYING PLANS

被引:0
|
作者
SMITH, SA
PARKER, EB
DAVENPORT, JS
机构
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:25 / 29
页数:5
相关论文
共 50 条
  • [2] PREDICTORS OF NEWSPAPER ADVERTISEMENT READERSHIP
    TROLDAHL, VC
    JONES, RL
    JOURNAL OF ADVERTISING RESEARCH, 1965, 5 (01) : 23 - 27
  • [3] PRESS BUYING PLANS
    DANIELS, D
    METALWORKING ECONOMICS, 1971, 27 (02): : 38 - &
  • [4] Internet advertisement - its impact on consumer buying behavior
    Hesova, Ivana
    AGRARIAN PERSPECTIVES XVIII, VOLS 1 AND 2, 2009, : 745 - 748
  • [5] LOW-TEMPERATURE CABINET BUYING PLANS
    不详
    QUICK FROZEN FOODS, 1978, 40 (10): : 18 - &
  • [6] CASH BOOST BOLSTERS RUS BUYING PLANS
    不详
    EUROPEAN CHEMICAL NEWS, 1995, 63 (1656): : 14 - 14
  • [7] THE EFFECTS OF ADVERTISEMENT ON BUYING BEHAVIOR OF CONSUMERS IN CLOTHING SECTOR: THE TURKISH CASE
    Kanat, Seher
    Atilgan, Turan
    Ofluoglu, Pelin
    TEKSTIL VE KONFEKSIYON, 2013, 23 (04): : 305 - 312
  • [8] Humour in TV advertisement: Its effects on the buying preferences of university students
    Adalon, Kemberly Ann S.
    Bagsican, Mary Grace J.
    Jamis, Charmine Marie A.
    Valerio, Apple May G.
    Sonsona, Pamir Philip Jones, V
    SEARCH-JOURNAL OF MEDIA AND COMMUNICATION RESEARCH, 2021, 13 (02): : 55 - 69
  • [9] Evaluating the Impact of Advertisement on Buying Behavior: A Study of Financial Service Sector
    Pallavi
    Sharma, Rishi Raj
    PACIFIC BUSINESS REVIEW INTERNATIONAL, 2015, 8 (01): : 87 - 94
  • [10] WHAT DO CONSUMER BUYING PLANS FORECAST
    COHEN, M
    JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1960, 55 (290) : 358 - 358