Web channels and online mediathecas as tools for the production, retrieval and dissemination of research in information science

The structure of contents and setup of RTVDoc, the radio-and-television web channel and online-mediatheca of the Documentation Multimedia Service (Multidoc) of the Faculty of Communication Sciences of the University Complutense of Madrid. This thematic channel produces, canalizes and spreads contents in a distributed and collaborative way. Shaped as an online university platform, real-time and "ondemand" service, the channel is the materialization of the idea of creating and publishing materials for teachers, students, researchers and professionals of mass media. The wide variety of multimedia didactic materials are targeted to the educational and professionals sectors. These contents can be found organized in the newspaper library, music library, photo library and video library categories of the channel. Several examples of contributed contents are presented, relating to cinema, press, advertising and public relations, and radio and television. Finally, the different collaborations established by the university and several companies for the continuous diffusion of the thematic channel are discussed, and future overcomes.