THE CHALLENGE OF CARLOS SORIA (I): THE CREATION OF A PHENOMENON IN NETWORKS

被引：0
|
作者：
Gonzalvez Valles, Juan Enrique [1 ]
机构：
[1] Univ Camilo Jose Cela, Madrid, Spain
来源：
VIVAT ACADEMIA | 2012年 / 121期
关键词：
Carlos Soria; BBVA; Social Networking; Sponsorship; Profiles;
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Carlos Soria's presence on social networking has caused a revolution in Facebook, Twitter and YouTube. Following the decision to sponsor the climber BBVA of 73 years, a well-oiled machine was launched that would help to pass on the joint image BBVACarlos Soria. Thus, the Spanish climber got the backing of a large company to help him to complete his challenge to crown the fourteen highest mountains on Earth, and the bank had the opportunity to associate its image with a project that help it to improve the impression that customers have about this particular bank, and banks in general.
引用
收藏
页码：103 / 116
页数：14
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